The message board/web forum of more magazine is (as far as I've seen/assumed) all female. The message board has a very ‘girly’ theme too it as well- very pink! A lot of the topics brought up seemed to centre around the same sort of topics featured in the magazine- mainly men/sex/relationships. However the main kind of discussions that I found were people asking advice about things. Of course there were still the usual ‘what do you think of so-and-so product’, but it was mainly a place for girls to talk to each other like they would their close friends, discussing personal problems, or embarrassing ones. This links us back to the ‘hiding your identity’ online, and it seems to be a good place for girls to discuss their embarrassing sexual problems etc without anybody finding out who they are. I see this as a positive aspect- the girls on the forum obviously felt that their problems were too embarrassing to discuss in front of their friends, and yet they managed to get some useful responses back from other members.
Of course there are still the usual nasty comments, but it seemed mainly relaxed and informal- many of the girls were clearly younger- early-mid teens, despite the magazine being aimed at adults, and this was evident in the way they typed, using ‘text speak’ and informal language. I noticed some young teens almost wrote on the message board to seek almost a mother figure, asking questions like ‘what do you think I should do?’
